Scalable Content System with CGI

A 3D-driven content system designed to reduce production constraints

CONTEXT
Yamaha Golf Car needed a consistent stream of high-quality product imagery across multiple vehicle categories, including fleet, personal, utility, and hospitality. Traditional photography created limits on speed, scale, and flexibility. On-location shoots were expensive, infrequent, and difficult to scale across different environments and use cases. The challenge was finding a way to produce flexible, high-quality assets without relying solely on physical shoots.


EXECUTION
We developed a CGI and 3D workflow built from Yamaha’s CAD files, converting them into fully accurate, production-ready vehicle models. Sensitive data was stripped out, and the models were optimized for rendering across multiple use cases.

From there, we built a series of custom environments designed to reflect each product category:

• Golf course settings for fleet vehicles

• Fairways and outdoor terrain for utility

• Residential driveways for personal transportation

• Hospitality environments for resort use

• School settings for multi-passenger configurations

• Forest environments for off-road models like the UMAX Rally 2+2

These environments weren’t one-off scenes.
They were designed as reusable systems.

We produced a full library of assets across formats:

• High-resolution CGI stills for marketing and print

• 3D video content within each environment

• 360-degree vehicle spins for website interaction and customization

• Color variations and configuration options rendered digitally

The assets were integrated directly into Yamaha’s website, including interactive 360 views that allowed users to explore vehicles and change colors in real time.


OUTCOME
Yamaha gained a scalable content system that reduced reliance on physical shoots while significantly increasing output and flexibility. Instead of waiting for annual production cycles, the team could generate new assets as needed, adjust lighting and environments, and introduce new vehicle models into existing scenes.

The content supported a wide range of applications:

• Website product pages and interactive experiences

• Brochures and print materials

• Paid media and seasonal campaigns

• Dealer marketing and promotional content

This approach allowed Yamaha to move faster, stay consistent across categories, and extend the value of every asset well beyond a single campaign. New vehicles could be introduced into existing environments without rebuilding from scratch, allowing the system to scale alongside the product lineup.


THE RELATIONSHIP
This work reflected a shift from project-based execution to building long-term systems. Yamaha had a partner who could not only produce content but also design the infrastructure behind it, giving their team more control, flexibility, and efficiency over time.


ATTRIBUTION LINE
The following work was led by Tanner Slepp during his tenure at a previous agency. It represents the strategy, production, and creative approach that is the foundation of Slepp House.