Luxury Pool Builder Marketing Case Study

Aloha Pools Marketing & Website Relaunch

Yamaha Golf Car work shown for portfolio purposes only.

Aloha Pools Marketing & Website Relaunch


CONTEXT
Aloha Pools is a 35-year-old luxury residential pool builder entering a new phase of growth under next-generation ownership. While the quality of work remained high, the brand and marketing presence no longer reflected that level of craftsmanship. Like many established builders, the business relied heavily on referrals, with limited systems in place to support consistent, scalable lead generation.


THE CHALLENGE
Many pool builders reach a point where reputation alone is not enough to sustain growth.

Aloha Pools was facing a familiar set of challenges:

  • Outdated branding that didn’t reflect the quality of their work

  • Inconsistent marketing across web, social, and customer touchpoints

  • No clear positioning to differentiate in a competitive luxury market

  • Limited infrastructure to support consistent lead generation

When the brand doesn’t match the product, opportunities get left on the table.


KEY INITIATIVES
Repositioning the Brand
We refined how Aloha Pools presents itself in the market, shifting from a traditional builder to a premium, lifestyle-driven brand aligned with high-end residential clients.

Building a Visual System
Through photography, video, and design, we created a consistent visual language that reflects the quality and experience Aloha delivers.

Creating a Scalable Marketing Foundation
We implemented systems across web, email, and paid media designed to generate qualified leads and support ongoing growth beyond referrals.


THE OUTCOME
Aloha Pools now presents a cohesive, high-end brand across every touchpoint.

  • A modern website designed to convert interest into consultation bookings

  • Consistent branding across digital and physical materials

  • A structured marketing system built for long-term growth

  • Improved alignment between brand perception and actual project quality

What was once a referral-dependent business is now positioned with the tools and foundation to scale.


CLIENT PERSPECTIVE
“Tanner completely transformed how our company shows up. From branding to lead generation, everything now feels aligned, elevated, and built for growth.”

— Prescott Metcalf, Owner, Aloha Pools


ATTRIBUTION LINE
The following work was led by Tanner Slepp during his tenure at a previous agency. It represents the strategy, production, and creative approach that is the foundation of Slepp House.

Common Questions

What does a product launch marketing campaign typically include?

1

A product launch campaign typically includes strategy, creative development, content production, and campaign execution across digital, trade show, and sales channels.

Do you handle both strategy and production?

2

Yes. Slepp House operates as an embedded partner, supporting both strategic planning and execution, including CGI, video, photography, and campaign rollout.

Can CGI replace traditional product photography?

3

Yes. We have extensive experience supporting trade show campaigns, including booth visuals, interactive experiences, and content designed to drive engagement and leads.

Do you support trade show marketing like the PGA Show?

4

You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

What types of teams do you typically work with?

5

We work with lean marketing teams that need additional support across strategy, creative, and production without hiring a full internal team.