Modernizing a Legacy Pool Builder

Building a brand that matched the quality of the work.

Client work shown for portfolio purposes only.

Repositioning a Legacy Pool Builder for Long-Term Growth


CONTEXT
Aloha Pools had spent more than three decades building exceptional custom pools and earning a strong reputation through referrals. As the company entered a new generation of ownership, leadership recognized an opportunity to modernize the brand and create a stronger foundation for future growth.

While the craftsmanship had always been exceptional, the company's marketing no longer reflected the quality of its work. Like many established builders, growth depended heavily on referrals, with few systems in place to consistently generate new business.

THE CHALLENGE
Like many established contractors, Aloha Pools reached a point where reputation alone was no longer enough to support the next stage of growth.

The company faced several challenges:

  • Outdated branding that no longer reflected the quality of their work.

  • An inconsistent customer experience across web, social media, and marketing materials.

  • No clear positioning to differentiate in a competitive luxury market.

  • Limited infrastructure to support scalable lead generation.

When the brand doesn't match the product, opportunities are left on the table.

KEY INITIATIVES
Repositioning the Brand
We refined how Aloha Pools presented itself in the marketplace, shifting from a traditional pool builder to a premium, lifestyle-driven brand designed to appeal to luxury homeowners.

Elevating the Brand Experience
Photography, video, website design, and marketing materials were developed as one cohesive visual system, creating a customer experience that reflected the craftsmanship behind every completed project.

Building a Growth Engine
Rather than relying almost exclusively on referrals, we developed a scalable marketing foundation through a modern website, stronger messaging, digital marketing, and integrated lead generation strategies designed to support long-term growth.

THE OUTCOME
The project wasn't simply about launching a new website. It was about aligning the company's brand with the quality of its work.

The result included:

  • A premium website designed to convert visitors into consultation requests.

  • A cohesive visual identity across every customer touchpoint.

  • Stronger positioning within the luxury residential market.

  • A scalable marketing foundation built to support long-term growth beyond referrals.

What was once a referral-driven business now has a brand experience that reflects the quality, craftsmanship, and professionalism behind every project.


CLIENT PERSPECTIVE
“Tanner completely transformed how our company shows up. From branding to lead generation, everything now feels aligned, elevated, and built for growth.”

— Prescott Metcalf, Owner, Aloha Pools


ATTRIBUTION LINE
The following work was led by Tanner Slepp during his tenure at a previous agency. It represents the strategy, production, and creative approach that is the foundation of Slepp House.

Common Questions

Do established companies really need a rebrand?

1

Not always. In many cases, the business itself isn't the problem. The challenge is that the brand no longer reflects the quality of the work. Our goal is to modernize how a company presents itself while preserving the reputation it has spent years building.

Is a new website enough to generate more leads?

2

A website is only one piece of the puzzle. Sustainable growth comes from aligning your positioning, messaging, photography, customer experience, and marketing strategy so they work together. The website simply becomes the hub of that system.

Can you work with businesses that rely mostly on referrals?

3

Absolutely. Many of our clients have built successful businesses through referrals alone. We help create the marketing foundation that complements those referrals and supports consistent, long-term growth.

What if we don't have professional photography or marketing assets?

4

That's where we come in. We regularly coordinate photography, video, creative direction, and content development so every customer touchpoint reflects the quality of your work.

Do you continue supporting clients after a website launches?

5

Yes. A successful launch is the beginning, not the finish line. We often continue supporting clients with strategy, content creation, campaign development, and ongoing marketing initiatives as their business grows.